With the grey veil of sky lifting, the surroundings seem incredibly brighter than usual: objects, landscapes and people with their smiling faces and more luminous complexions. The craving for block colors, bold ideas and certainties of spring renewal and summer is palpable and found its perfect translation in this less than attendible picture (I mean, what is the white milky liquid pouring down in the background?!) for a fashion ad.
The shapes and colors all remind me of lollypop-like sweetness while suggesting the assertiveness of a tough business woman with no fear in her eyes but still a hint of girly spark in herself (how sweet is that pink top, for example?). It is funny then to see that the first thing I really appreciate about this ad is also the first one I tried to modify when toying with the new Lo-Mob app. The result is a blurred image, with softer tones in line with the ruffled pink top that shed doubts over this fashion-imbued picture - gone with the picture are the strict and well-defined countours and lines. Maybe the original was too daring for me in the end...?
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